Posts Tagged ‘Dynomite Kidd’

“Picture Perfect / Numbers” – Jackie Chain (produced by Beat Billionaire & Sonny Digital)

It’s no secret among those who closely follow quality southern rap, that Alabama has been one of the single biggest producers of quality southern rap over the last four or five years.  Rich Boy probably helped to shed the initial light with the massive success of “Throw Some D’s,” but Slow Motion Soundz’s G-Side has released several borderline classic independent rap albums backed by the Block Beataz, G. Mane has put out some excellent material, 6 Tre G has been a constant quality participant, and Yelawolf has shown enough promise and talent intermittently to land a deal with Shady Records and release a couple of albums with major label support.  Given Jackie Chain’s catalog of material, and track record as one of the most consistent rappers to come out of ‘Bama, it’s a little surprising that his major label debut Ain’t Slept In Weeks hasn’t seen the light of day just yet.

Chain is a rare artist who is as comfortable cracking wise as he is breaking down drug game or writing hooks one major label push away from mass radio and club consumption.  In fact, with little to no support from Universal over the last few years, Jackie has managed to maintain a pretty solid buzz with rap blogs, including earning numerous honors as an artist to watch and accolades for his various mixtapes.  On the surface Jackie Chain’s subject matter might seem to be some of the most hackneyed in rap, he raps primarily about moving weed, coke, and pills, pimpin’ hoes, driving nice cars, all laced with southern regional slang, braggadocio, and humorous pop culture references.  While the story Jackie relates in his songs is one that has been told repeatedly throughout the course of rap history, there is an important distinction between those who tell the story, and those who tell the story well.  Those who have told it well over time, have become some of the largest figures in rap, those who have told it poorly have generally been flashes in the pan if they crack the industry at all.