Archive for November, 2012

In 2012 Roc Marciano is the slickest motherfucker on the planet, but it wasn’t always that way. Despite over ten years perfecting his craft as a member of Flipmode Squad, The UN, (interesting situations that he thankfully never bats an eye at lyrically) and as a solo artist, when Roc dropped Marcberg in 2010, he was just getting around to telling his story to rap fans.  Marcberg was an unequivocably strong testament, proving that a New York rapper with ties to 90’s NYC rap could make a legitimate classic minimalistic boom-bap sample-based rap album over a decade removed from that era.  Many considered Marcberg a throwback masterpiece, and there were obvious elements of a hustler’s crack era nostalgia, but those who classified it as a successful 90’s themed boom-bap record did miss the point a bit.  There had been literally thousands of unsuccessful 90’s NYC throwback albums over from ’05 through ’10, but with Marcberg Roc somehow managed to create a distinct artistic statement.  Entirely produced and written by Roc – aside from one guest shot from Metal Clergy cohort Ka (a pattern Ka would mirror on his second album Grief Pedigree) – it was marked by a stark and dusty minimalism sonically and the words of a slick talking hustler with the unique ability to paint crystal clear imagery and illuminate his own set of Scarface dreams.  Roc wasn’t merely reminiscing about the 90’s nor was he trying to relive them in 2010, he was narrating his own blaxploitation flick set nebulously in the crack era.  The story line was one of criminality, street hustling, the pimp game, and turf wars.

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The art of creating a memorable EP is a difficult task, especially in an era where music is consumed and left by the wayside at such a breakneck pace.  For one, the brevity generally means that in order for it to be a truly successful product there can be absolutely no filler.  If an artist attempts to make the product too cohesive it can end up sounding like one long song, but if an artist tries to showcase his versatility it often ends up sounding like a mess.  Mr. Muthafuckin’ eXquire has dropped some high quality mixtapes over the last few years, which seemed to showcase an unprecedented potential to occupy a space somewhere between Kool Keith and Jay-Z, Gucci Mane, Ghostface, and El-P as eX has dropped allusions to Clockwork OrangeWeird Science, and Philip K. Dick novels right alongside references to Cari Zalloni frames and Maison Martin Margiela kicks over everything from pop/r&b instrumentals to spaced out Def Jux type beats and somehow manages to make his approach appealing to a fairly wide array of fans.

Coming into the game on the heels of the most substantial drought of talented New York rappers in rap history, there are many who have, or will place, high expectations on eXquire merely out of a desire to see NY return to a place of prominence in the music industry.  Be that as it may, there is an ease with which eXquire navigates the rap world that is definitely unusual.  Few artists can pull off collaborations with trap rappers and nerd rappers, and seem perfectly at home with both camps.

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