When Mikkey Halsted dropped Castro this summer it was a sign of serious preparation for the next level. Backed by a couple of the biggest names in rap production (No ID & Young Chop), and one of rap’s most influential mixtape DJ’s (Don Cannon), Mikkey dropped a mixtape that showed his potential for mainstream success beyond the kind of “greatest that never made it” barbershop and blog fame he’s held in Chicago for many years now. Castro wasn’t Mikkey’s deepest effort, but it combined depth with mainstream palatablility through a difficult balancing act, dropping enough witty similes to please the backpack contingent, enough depth to please the coffee shop open mic crowd, enough street imagery to please the hardcore rap fan, and enough gloss to please the labels and the pop crowd. Ultimately Castro was successful, because it was cohesive, extremely well produced, and well executed on the mic. That said, it wasn’t exactly the type of Chicago rap that labels are currently chomping at the bit to hawk to the masses. Despite Mikkey’s assertion that he is “the common denominator between Chief Keef and Common,” the album came off more tinted with the wit, imagery, politics, and soundscapes of the latter in his prime than the cold and gritty callousness of the former.
In my interview with Mikkey about a month and a half ago, he referred to MMM Season as merely “another side of the same coin.” With a teaser of “Chopper Music,” his collaboration with drill scene representatives Lil’ Durk and King Louie, and songs like his shades of “You’re All I Need to Get By” collaboration with Tia London, “I Got It,” and an anthem for his new financial perspective on the game, “Money Makin’ Mikkey” it was a little tough to judge the validity of Mikkey’s assessment of the work. MMM Season seemed like it might have the makings of a cash grab. And who could blame Halsted for making an attempt to finally cash in on half a dozen missed opportunities at fame and fortune. The crossover for the sake of it strategy would make more than a little sense given the stable of industry vets that Mikkey has behind him and the fact that MMM Season was to be produced entirely by Multi-platinum producer The Legendary Traxster. The question was, how would this all play out? Would Mikkey set up two personalities that would duel for the listeners attention? Would he set up a drill friendly alter ego and then try to make a project where he balanced the Castro style with the MMM style? Would it be something like a Chi-town version of K.R.I.T. where a third of the album would be dedicated to the strip clubs, a third to the drill kids, and a third to the pew sitting parishioners? The answer, thankfully is much more simple than that, Money Making Mikkey is thankfully, still the same Halsted. There’s no doubt that he’s spreading his wings a bit, showing his marketability to different aesthetics, and doing so over fantastic production, but he does it all within the lane that he’s developed for himself over time and artistically he stays true to the principles that have defined his career.